Alvin Art is an aspiring artist who creates beautifully colourful home ornaments from glass and resin.
Dynamic Loops had the amazing opportunity to work with aspiring artist Alvin Arts.
Alvin Arts was a small uk business looking to expand.
Alvin Arts create stunning & unique handcrafted home ornaments made from glass and resin.
Alvin arts was already a successful business with a good following on their social media account Facebook & Instagram.
We had a conversation about their plans for their business, Alvin Arts wanted to achieve more sales and we came up with a strategy to help them achieve these goals.
It was really important to design a logo for Alvin Art’s as it gave the business an identity.
We think it’s important to involve the customer in any decision making. So we designed three different logos for Alvin Arts and let her pick the design that she felt best reflected her business.
When creating the website we wanted to make something that reflected the arty & designed focused nature of Alvin Art. We used a design that was a bit usual with a muted background designed to make sure the products popped!
We also took into consideration the audience who would be visiting the website and decided that modern & trendy design would be of interest to Alvin Art’s customers.
Next, we wanted to expend her social media networks organically. We wanted to showcase her products to entice followers to buy from her website.
We focused on the small business factor especially with the current times. We focused our plan on #SmallBusinessSaturday and promoted from there.
The products really do sell themselves as they are magical but we wanted to make use of the keywords that make Alvin Art’s products stand out. Therefore, we keywords such handcrafted, handmade, recycled, unique, resin and glass to connect Alvin Art with more customers.